DHA (docosahexaenoic acid) is an Omega-3 fatty acid naturally found in fish like wild salmon, leafy greens, and grass-fed animals like cows and chickens. It has been proven to help deter heart disease and aid in the development of prematurely born infants and is purported (although not proven) to reduce your risk of Alzheimer’s and improve your vision. Yet, companies have not been inclined to fortify your food with this tasteless, odorless additive in the same way calcium is added to orange juice and iodine to salt. The only notable exception is baby formula, of which DHA fortified products make up 90% of the sales. (DHA, by the way, is also what gives fish oil it's medicinal properties.) Kellogg has been experimenting with DHA and General Mills is preparing to release a DHA fortified yogurt for children, but most companies do not yet see the commercial benefit of adding 15 cents to the price of your Corn Flakes. Would you pay more for fortified food?
~ Miss
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